TY - BOOK AU - Krippendorff,Klaus TI - Content analysis: an introduction to its methodology SN - 0761915451 (pbk. : acidfree paper) AV - P93 .K92 2004 PY - 2004/// CY - Thousand Oaks, Calif., Thousand Oaks, Calif. PB - Sage KW - Content analysis (Communication) N1 - Includes bibliographical references (p. 365-389) and index; Part I: Conceptualizing content analysis -- 1. History -- 2. Conceptual foundation -- 3. Uses and inferences -- Part II: Components of content analysis -- 4. The logic of content analysis designs -- 5. Unitizing -- 6. Sampling -- 7. Recording/coding -- 8. Data languages -- 9. Analytical constructs -- Part III: Analytical paths and evaluative techniques -- 10. Analytical/representational techniques -- 11. Reliability -- 12. Computer aids -- 13. Validity -- 14. A practical guide ER -