Krippendorff, Klaus <br/><br/>
Content analysis :  an introduction to its methodology /  [book] 
Klaus Krippendorff 
 - 2nd ed 
 - Thousand Oaks, Calif. :  Thousand Oaks, Calif. :  Sage,  c2004. 
 - xxiii, 413 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 365-389) and index 
<br/><br/>Part I: Conceptualizing content analysis -- 1. History -- 2. Conceptual foundation -- 3. Uses and inferences -- Part II: Components of content analysis -- 4. The logic of content analysis designs -- 5. Unitizing -- 6. Sampling -- 7. Recording/coding -- 8. Data languages -- 9. Analytical constructs -- Part III: Analytical paths and evaluative techniques -- 10. Analytical/representational techniques -- 11. Reliability -- 12. Computer aids -- 13. Validity -- 14. A practical guide 
<br/><br/><label>ISBN: </label>0761915451 (pbk. : acidfree paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Content analysis (Communication)
<br/><br/><label>LC Class. No.: </label>P93  / .K92 2004