Handbook of public relations /  [book] 
 Public relations 
Robert L. Heath, editor ; Gabriel Vasquez, contributing editor 
 - Thousand Oaks, Calif :  Sage Publications,  c2001. 
 - xiv, 802 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 691-769) and index 
<br/><br/><label>ISBN: </label>1412909546 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations
<br/><br/><label>LC Class. No.: </label>HD59  / .H267