Altstiel, Tom <br/><br/>
Advertising strategy :  creative tactics from the outside/in /  [book] 
Tom Altstiel, Jean Grow 
 - Thousand Oaks, Calif. :  Sage Publications,  c2006. 
 - xvi, 389 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling it 
<br/><br/><label>ISBN: </label>1412917964 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .A758