Hoffman, K. Douglas <br/><br/>
Services marketing :  concepts, strategies & cases /  [book] 
 Essentials of services marketing  (2002) 
K. Douglas Hoffman, John E.G. Bateson 
 - 3rd ed., international student ed. 
 - Mason, Ohio :  Thomson /South-Western,  c2006. 
 - xix, 588 p. :  ill. 
<br/><br/> Rev. ed of: Essentials of services marketing. 2nd ed. c2002 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324319967 (hardcover) 0324422830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .H699 2006