Mullins, John W. <br/><br/>
Marketing management :  a strategic decision-making approach /  [Book] 
John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. 
 - 5th ed. 
 - Boston :  McGraw-Hill Irwin,  c2004. 
 - xxiv, 520 p. :  ill. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071246517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M352 2004