Hackley, Christopher E. <br/><br/>
Advertising and promotion :  communicating brands /  [book] 
Chris Hackley 
 - Thousand Oaks, Calif. :  Thousand Oaks, Calif. :  SAGE Publications,  2005. 
 - 264 p., [8] p. of plates :  col. ill. 
<br/><br/>Includes bibliographical references (p. [239]-246) and index 
<br/><br/><label>ISBN: </label>0761941533 (hbk.) 0761941541 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Social aspects<br/>Sales promotion<br/>Advertising--Brand name products
<br/><br/><label>LC Class. No.: </label>HF6161.B4  / H33