Wymer, Walter W. <br/><br/>
Nonprofit marketing :  marketing management for charitable and nongovernmental organizations /  [book] 
Walter Wymer, Jr., Patricia Knowles, Roger Gomes 
 - Thousand Oaks, Calif. :  Sage Publications,  c2006. 
 - ix, 370 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1412909236 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .N65