TY  - BOOK
AU  - Mentzer,John T.
AU  - Moon,Mark A.
TI  - Sales forecasting management: a demand management approach 
SN  - 1412905710 (pbk.)
AV  - HF5415.2 .M549 2005
PY  - 2005///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Sales forecasting
KW  - Management
KW  - Marketing research
N1  - Includes bibliographical references (p. 331-335) and index; Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems
ER  -