Mentzer, John T. <br/><br/>
Sales forecasting management :  a demand management approach /  [book] 
John T. Mentzer, Mark A. Moon 
 - 2nd ed. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2005. 
 - xv, 347 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 331-335) and index 
<br/><br/>Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems 
<br/><br/><label>ISBN: </label>1412905710 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales forecasting--Management<br/>Marketing research--Management
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M549 2005