Berger, Arthur Asa,  1933- <br/><br/>
Media and communication research methods :  an introduction to qualitative and quantitative approaches / 
Arthur Asa Berger[book] 
 - 2nd ed. 
 - Thousand Oaks :  SAGE Publications,  c2011. 
 - xvii, 341 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 309-313) and index 
<br/><br/><label>ISBN: </label>9781412987776 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Methodology--Methodology
<br/><br/><label>LC Class. No.: </label>P91.3  / .B385 2011