Hackley, Christopher E. <br/><br/>
Advertising and promotion :  in integrated marketing communications /  [book] 
Chris Hackley 
 - 2nd ed. 
 - Los Angeles :  Sage Publications,  c2010. 
 - xvii, 333 p. :  ill. 
<br/><br/>Includes bibliographical references (p. [311]-322) and index 
<br/><br/><label>ISBN: </label>9781849201469 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Social aspects<br/>Sales promotion<br/>Advertising--Brand name products
<br/><br/><label>LC Class. No.: </label>HF5823  / .H33 2010