Armstrong, Gary <br/><br/>
Marketing :  an introduction /  [book] 
Gary Armstrong, Philip Kotler 
 - 11th ed. 
 - Boston :  Pearson/Prentice Hall,  c2011. 
 - 644 p. :  col. ill. 
<br/><br/><label>ISBN: </label>9780135094860 0135094860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .A735 2011