TY  - BOOK
AU  - Kritika Kongsompong
TI  - Multicultural marketing management
SN  - 9786165511148
AV  - HF5415.13 .K77
PY  - 2010///
CY  - Bangkok
PB  - Sasin Graduate Institute of Business Administration of Chulalongkorn University
KW  - Marketing
KW  - Consumer behavior
KW  - Cross-cultural studies
N1  - Evolution of multicultural marketing--Marketing opportunity in a globalized world--Researching the multicultural market--Consumer behaviors in the multicultural market--Multicultural marketing strategy--Product development strategy in the multicultural market--Pricing strategy in the multicultural market--Distribution strategy in the multicultural market--Promotion strategy in the multicultural market--Globalization and multicultural marketing
ER  -