Kritika Kongsompong <br/><br/>
Multicultural marketing management /  [book] 
Kritika Kongsompong 
 - Bangkok :  Sasin Graduate Institute of Business Administration of Chulalongkorn University,  c2010. 
 - 238 p. :  ill. 
<br/><br/>Evolution of multicultural marketing--Marketing opportunity in a globalized world--Researching the multicultural market--Consumer behaviors in the multicultural market--Multicultural marketing strategy--Product development strategy in the multicultural market--Pricing strategy in the multicultural market--Distribution strategy in the multicultural market--Promotion strategy in the multicultural market--Globalization and multicultural marketing 
<br/><br/><label>ISBN: </label>9786165511148 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Consumer behavior--Cross-cultural studies
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K77