Managing innovation : integrating technological,market, and organizational change [book]
Joy Tidd ; John Bessant
- 4th ed.
- John Wiley & Sons, : John Wiley & Sons, , 2009.
- xv, 622 p. : ill.
Includes bibliographical references and index
9780470998106
Creative ability in business Technological innovations--Management Creative ability in business--Case studies Organizational change Industial management