Tidd, Joseph

Managing innovation : integrating technological,market, and organizational change [book] Joy Tidd ; John Bessant - 4th ed. - John Wiley & Sons, : John Wiley & Sons, , 2009. - xv, 622 p. : ill.

Includes bibliographical references and index

9780470998106


Creative ability in business
Technological innovations--Management
Creative ability in business--Case studies
Organizational change
Industial management

HD45 / .T534