TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry Corrie
TI  - Consumer behavior and marketing strategy
SN  - 0071111778
AV  - HF5415.32 .P478 2005
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
ER  -