Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy /  [book] 
J. Paul Peter, Jerry C. Olson 
 - 7th ed. 
 - Boston :  McGraw-Hill,  2005. 
 - xxv, 578 p. :  ill. 
<br/><br/><label>ISBN: </label>0071111778 9780071111775 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .P478 2005