TY  - BOOK
AU  - Saget,Allison
TI  - The event marketing handbook: beyond logistics & planning 
SN  - 9781419515064
AV  - GT3405 .S129
PY  - 2006///
CY  - Chicago, Ill.
PB  - Dearborn Trade Pub.
KW  - Special events
KW  - Marketing
N1  - Includes index; Event BLT -- Discovery -- Target audience profile -- Sponsor, exhibit, attend or host an event -- Positioning and messaging -- Creative materials, promotional items and giveaways -- Sales collateral -- Leads -- Event measurement and roi -- Thought leadership -- Strategic philanthropy -- Meeting technology -- Putting it all together - The event plan with logistics ya need to know -- Resources
ER  -