Saget, Allison <br/><br/>
The event marketing handbook :  beyond logistics & planning /  [book] 
Allison Saget 
 - Chicago, Ill. :  Dearborn Trade Pub.,  c2006. 
 - xviii, 300 p. :  ill. 
<br/><br/> Includes index 
<br/><br/>Event BLT -- Discovery -- Target audience profile -- Sponsor, exhibit, attend or host an event -- Positioning and messaging -- Creative materials, promotional items and giveaways -- Sales collateral -- Leads -- Event measurement and roi -- Thought leadership -- Strategic philanthropy -- Meeting technology -- Putting it all together - The event plan with logistics ya need to know -- Resources 
<br/><br/><label>ISBN: </label>9781419515064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Marketing
<br/><br/><label>LC Class. No.: </label>GT3405  / .S129