TY  - BOOK
AU  - Floor,Ko
TI  - Branding a store: how to build successful retail brands in a changing marketplace 
SN  - 0749448326
AV  - HD69.B7 F631
PY  - 2006///
CY  - Philadelphia, Philadelphia
PB  - Kogan Page
KW  - House brands
KW  - Marketing
KW  - Brand name products
KW  - Retail trade
N1  - Includes bibliographical references(p. 355-358)
ER  -