Floor, Ko <br/><br/>
Branding a store :  how to build successful retail brands in a changing marketplace /  [book] 
Ko Floor 
 - Philadelphia :  Philadelphia :  Kogan Page,  2006. 
 - 360 p. :  ill. 
<br/><br/>Includes bibliographical references(p. 355-358) 
<br/><br/><label>ISBN: </label>0749448326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>House brands--Marketing<br/>Brand name products--Marketing<br/>Retail trade
<br/><br/><label>LC Class. No.: </label>HD69.B7  / F631