Cannon, Joseph P. <br/><br/>
Basic marketing :  a marketing strategy planning approach /  [book] 
Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy 
 - 18th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2011. 
 - xxxix,745 p. :  ill. 
<br/><br/> In previous eds, E. Jerome McCarthy and Joseph P. Cannon appeared on the first title of the pages 
<br/><br/><label>ISBN: </label>9780071221108 0071221107 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C226 2011