Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills /  [book] 
J. Paul Peter, James H. Donnelly, Jr. 
 - 10th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2007. 
 - xviii, 830 p. :  ill. 
<br/><br/><label>ISBN: </label>0071221123 9780071221122 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P478M 2011