TY  - BOOK
AU  - Dyer,Davis
AU  - Dalzell,Frederick
AU  - Olegario,Rowena
TI  - Rising tide: lessons from 165 years of brand building at Procter & Gamble 
SN  - 1591391474
AV  - HD9999.S74 D997
PY  - 2004///
CY  - Boston
PB  - Harvrd Business School Press
KW  - Procter & Gamble Company
KW  - History
ER  -