Dyer, Davis. <br/><br/>
Rising tide :  lessons from 165 years of brand building at Procter & Gamble /  [book] 
Davis Dyer, Frederick Dalzell, Rowena Olegario 
 - Boston :  Harvrd Business School Press,  2004. 
 - 467 หน้า :  ภาพประกอบ 
<br/><br/><label>ISBN: </label>1591391474 9781591391470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Procter & Gamble Company--History
<br/><br/><label>LC Class. No.: </label>HD9999.S74  / D997