TY - BOOK AU - Li,Chen AU - Wu, Qiuqin TI - Tu shu shi chang ying xiao SN - 9787302097471 AV - Z1006 .L158 PY - 2004/// CY - Beijing PB - Qing Hua da xue chu ban she KW - Books KW - Marketing KW - Book industries and trade KW - Economic aspects KW - Publishers and publishing ER -