Rossiter, John R <br/><br/>
Guang gao gou tong yu cu xiao guan li=  Advertising communications & promotion management. Chinese/  [book] 
 Advertising communications & promotion management. Chinese 
Yuehan R. Luoxite (John R. Rossiter), Lali Poxi (Larry Percy) zhu ; Kang Rong ... [et al.] yi ; Kang Rong shen jiao 
 - Di 2 ban. 
 - Beijing :  Zhongguo ren min da xue,  2004. 
 - vii, 7, 795 p. :  ill. 
<br/><br/>Translation of: Advertising communications & promotion management /<U+00AD> John R. Rossiter, Larry Percy. 2nd ed. New York : McGraw-Hill Companies, c1997. Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9787300061122 7300061125 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--China<br/>Communication in marketing<br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>HF5821  / .R835 2004