Guang gao gou tong yu cu xiao guan li= Advertising communications & promotion management. Chinese/ [book]
Advertising communications & promotion management. Chinese
Yuehan R. Luoxite (John R. Rossiter), Lali Poxi (Larry Percy) zhu ; Kang Rong ... [et al.] yi ; Kang Rong shen jiao
- Di 2 ban.
- Beijing : Zhongguo ren min da xue, 2004.
- vii, 7, 795 p. : ill.
Translation of: Advertising communications & promotion management / John R. Rossiter, Larry Percy. 2nd ed. New York : McGraw-Hill Companies, c1997. Includes bibliographical references.
9787300061122 7300061125
Advertising--China Communication in marketing Sales promotion