TY - BOOK AU - Hunt,Shelby D. TI - Shi chang ying xiao li lun ji chu : Shi chang ying xiao xue de yi ban li lun =: Foundations of marketing theory : toward a general theory of marketing SN - 9787810986823 AV - HC427 .H939 PY - 2006/// CY - Shang hai PB - Shang hai cai jing ta xue chu ban she KW - Marketing KW - China N1 - Translation of: Foundations of marketing theory : toward a general theory of marketing / Shelby D. Hunt. Armonk, N.Y. : M.E. Sharpe, c2002 ER -