TY  - BOOK
AU  - Li Dong
AU  - Yang, Wenjing
TI  - Shi chang ying xiao =: Harvard business review on marketing
SN  - 7300055389
AV  - HD69 .L158
PY  - 2004///
CY  - Beijing
PB  - Zhongguo ren min da xue chu ban she
KW  - Marketing
KW  - Management
KW  - Brand name products
N1  - Translation of: Harvard business review on marketing / Boston : Harvard Business School Press, c2001
ER  -