TY - BOOK AU - Zikmund,William G. TI - Ying xiao tiao yan jing yao =: Essentials of marketing research SN - 7302076618 AV - HF5415.2 .Z54 PY - 2004/// CY - Beijing PB - Qing hua da xue chu ban she KW - Marketing research N1 - Ju yuan shu di 2 ban fan yi ER -