TY  - BOOK
AU  - Dibb,Sally, 1963-
AU  - Zhao,Ping
AU  - Sun,Yanjun
AU  - Simkin,Lyndon
TI  - Shi chang ying xiao : an li he gai nian =: The marketing casebook : cases and concepts 
SN  - 7302079218
AV  - HF5415 .D543 2004
PY  - 2004///
CY  - Beijing
PB  - Qing hua da xue chu ban she
KW  - Marketing casebook
KW  - Chinese
KW  - Marketing
KW  - Case studies
N1  - Translation of: The marketing casebook : cases and concepts, 2nd edition; Electronic reproduction; Beijing; Apabi; 2005; Available via World Wide Web; Available via World Wide Web
ER  -