Dibb, Sally,  1963- <br/><br/>
Shi chang ying xiao : an li he gai nian =  The marketing casebook : cases and concepts /  [Booke] : 
Dibin (Dibb, S.) deng zhu ; Zhao Ping, Sun Yanjun yi. 
 - Di 1 ban. 
 - Beijing :  Qing hua da xue chu ban she,  2004. 
 - xiv, 243 p. 
<br/><br/> Translation of: The marketing casebook : cases and concepts, 2nd edition. 
<br/><br/><br/>Electronic reproduction. <br/>Beijing : <br/>Apabi, <br/>2005. <br/>Available via World Wide Web. <br/>Available via World Wide Web. 
<br/><br/><label>ISBN: </label>7302079218 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing casebook.--Chinese.<br/>Marketing--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415  / .D543 2004