TY  - BOOK
AU  - Belch,George E.
TI  - Guang gao yu cu xiao : zheng he ying xiao chuan bo shi jiao, di 6 ban=: Advertising and promotion, sixth edition 
SN  - 9787300071978
AV  - HF5823 .B427G
PY  - 2006///
CY  - Beijing
PB  - Zhongguo ren min da xue chu ban she
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Translation of: Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 6th ed. Boston : McGraw-Hill, c2004
ER  -