Belch, George E. <br/><br/>
Guang gao yu cu xiao : zheng he ying xiao chuan bo shi jiao, di 6 ban=  Advertising and promotion, sixth edition /  [book] 
 Advertising and promotion. 
George E. Belch , Michael A. Belch 
 - 6th ed. 
 - Beijing :  Zhongguo ren min da xue chu ban she ,  2006. 
 - 18, 7, 1007 p. :  ill. 
 - Gong shang guan li jing dian yi cong., shi chang ying xiao xi lie. Business administration classics : Marketing .
<br/><br/>Translation of: Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 6th ed. Boston : McGraw-Hill, c2004. 
<br/><br/><label>ISBN: </label>9787300071978  442.00 บาท  730007197X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / .B427G