TY  - BOOK
AU  - Cohen,William A
TI  - Ying xiao ji hua : di 4 ban=: The marketing plan : fourth edition 
SN  - 9787300074634
AV  - HF5415.13 .C678
PY  - 2006///
CY  - Beijing
PB  - Zhong guo ren min ta xue chu ban she
KW  - Marketing
KW  - Management
ER  -