Cohen, William A  ,1937- <br/><br/>
Ying xiao ji hua : di 4 ban=  The marketing plan : fourth edition /  [book] 
 Marketing plan. 
William A. Cohen 
 - Beijing :  Zhong guo ren min ta xue chu ban she ,  2006. 
 - iv, 3, 343 p. :  ill. 
 - Gong shang guan li jing dian yi cong, shi chang ying xiao xi lie. .
<br/><br/><label>ISBN: </label>9787300074634  บาท 7300074634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C678