TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Zhan lve pin pai guan li=: Strategic brand management.
SN  - 9787300076232
AV  - HD69.B7 K29Z
PY  - 2006///
CY  - Beijing
PB  - Zhong guo ren min ta xue chu ban she
KW  - Brand name products
KW  - Management
ER  -