Keller, Kevin Lane, 1956-

Zhan lve pin pai guan li= Strategic brand management./ [book] Kevin Lane Keller;Kai le, li nai he. - 2nd ed. - Beijing : Zhong guo ren min ta xue chu ban she , 2006. - 670 p. - Business administration classics : Marketing Gong shang guan li jing dian yi cong, shi chang ying xiao xi lie. .

9787300076232 บาท


Brand name products--Management

HD69.B7 / K29Z