Zhan lve pin pai guan li= Strategic brand management./ [book]
Kevin Lane Keller;Kai le, li nai he.
- 2nd ed.
- Beijing : Zhong guo ren min ta xue chu ban she , 2006.
- 670 p.
- Business administration classics : Marketing Gong shang guan li jing dian yi cong, shi chang ying xiao xi lie. .