Ying xiao diao yan : Wang luo diao yan de ying yong = Marketing research / [book]
Alvin C Burns; Ronald F Bush; Qinghao Mei; Cheng Wang
- Beijing : Zhong guo ren min da xue chu ban she , 2007.
- 564 p.
- Gong shang guan li jing dian yi cong., shi chang ying xiao xi lie . .
Translation of: Marketing research / Alvin C. Burns, Ronald F. Bush. 4th ed. Pearson/Prentice - Hall, c2003.