TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Quan qiu ying xiao guan li=: Global marketing management
SN  - 7300066607
AV  - HF1416 .K87Q 2005
PY  - 2005///
CY  - Beijing
PB  - Zhongguo ren min da xue chu ban she
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Translation of: Global marketing management / Masaaki Kotabe, Kristiaan Helsen. 3rd ed. John Wiley & Sons, Inc., c2004
ER  -