TY - BOOK TI - Marketing management : an Asian perspective SN - 730006101x AV - HF5415.12 .M345 PY - 2004/// CY - Pearson Education Asia Ltd., Beijing PB - Zhongguo ren min da xue chu ban she : Pearson Education Asia Ltd. KW - Marketing KW - Management KW - Asia N1 - Reprint. Original published by Pearson Education Asia Ltd., c20004 ER -