TY  - BOOK
AU  - Keegan,Warren J.
AU  - Yi, Qian Jun
TI  - Quan qiu ying xiao guan li : di 7 ban =: Global marketing management.
SN  - 9787302088677
AV  - HF1416 .K26 2004
PY  - 2004///
CY  - Beijing
PB  - Qing hua da xue chu ban she
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Translation of: Global marketing management / Warren J. Keegan. 7th ed. Upper Saddle River, N.J. : Prentice Hall, c2002
ER  -