Kotler, Philip,  1931- <br/><br/>
Marketing :  an introduction /  [book] 
Philip Kotler, Gary Armstrong 
 - 4th ed 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2003. 
 - xxvi, 627, [101] p. :  col. ill.  1 CD-Rom 
<br/><br/> Kotler's name appears first on the earlier ed 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0132631202 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K874 2003