TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation, and control 
SN  - 0130980056
AV  - HF5415.13 .K874 1994
PY  - 1994///
CY  - Englewood Cliffs, N. J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
ER  -