Kotler, Philip,  1931- <br/><br/>
Marketing management :  analysis, planning, implementation, and control /  [book] 
Philip Kotler 
 - 8th ed. 
 - Englewood Cliffs, N. J. :  Prentice-Hall,  1994. 
 - xxix, 801 p. :  ill 
<br/><br/><label>ISBN: </label>0130980056 9780130980052 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K874 1994