TY  - BOOK
AU  - Fullerton,Sam
TI  - Sports marketing
SN  - 9780071267632
AV  - GV716 .F85 2007
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Sports
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -