Fullerton, Sam <br/><br/>
Sports marketing /  [book] 
Sam Fullerton 
 - Boston :  McGraw-Hill/Irwin,  2007. 
 - xvi, 480 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071267632 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing
<br/><br/><label>LC Class. No.: </label>GV716  / .F85 2007