Futrell, Charles M. <br/><br/>
ABC's of relationship selling through service /  [book] 
Charles M. Futrell 
 - 11the ed. 
 - New York :  McGraw-Hill,  c2011. 
 - xxxii, 538 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 525-538) and index 
<br/><br/><label>ISBN: </label>9780071289283 0071289283 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling
<br/><br/><label>LC Class. No.: </label>HF5438.25  / .F989 2011