Schmitt, Bernd <br/><br/>
Customer experience management :  a revolutionary approach to connecting with your customers /  [book] 
Bernd H. Schmitt 
 - New York :  Wiley,  c2003. 
 - xiv, 242 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 231-233) and index 
<br/><br/><label>ISBN: </label>9780471237747 0471237744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Customer relations<br/>Customer relations--Management
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .S35 2003